Not long ago, the idea of selling a song for a commercial would have been seen as career suicide. Now, thanks to the music industry’s implosion and the rise of a new generation of artist-friendly ad execs, bands can barely survive without doing so. But has the bubble already burst?
It shouldn’t be career suicide, but the artists should be allowed to collaborate on the commercial content. We don’t just make audio anymore. We make audio-visual artistry (or, at least, we try).